Global Action for Children Partners with CharityCall
CharityCall and AT&T Wireless Engage Cell Phone Users in Philanthropy Via Speed-Dial Contributions
Washington, D.C. (March 2, 2009)-AT&T and Global Action for Children are teaming up with Truist and CharityCall, a revolutionary mobile platform enabling charitable organizations to accept donations from over 75-million AT&T Wireless users.
"Most people recognize the plight of vulnerable children worldwide, but do not always have the time or the access to support the issues. This innovative media campaign allows our donors the flexibility to securely contribute anywhere and everywhere," said Jennifer Delaney, Executive Director of Global Action for Children.
AT&T subscribers in the U.S. can conveniently contribute $25 to Global Action for Children from any AT&T mobile device without entering an SMS text or exchanging private financial or user information. Donations can be made in less than 30 seconds, by dialing #505 followed by Global Action for Children's 2-digit I.D., 11.
Once a tax-deductible $25 donation is made, the AT&T Wireless user will receive a text message confirmation, including a link to the CharityCall website, where additional information and tax receipts are available. The $25 donation is a one-time charge automatically billed to the user's AT&T Wireless monthly statement.
"An increasing percentage of the mobile user population recognizes the value of adopting the use of instant communication technology, as exhibited by 158 billion text messages sent in 2006 alone," said CharityCall Founder & President Robert A. Jones. "Yet millions of intended donations continue to fall victim to procrastination, inconvenience or neglect. Our convenient mobile platform bridges that gap.
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About Global Action for Children
Global Action for Children is a nonpartisan, results-oriented coalition dedicated to advocating for orphans and highly vulnerable children in the developing world. GAC works to increase funding and ensure it is spent effectively so all children have the health care, education, food, and protection they need to grow up safe and healthy.
About CharityCall
CharityCall LLC provides a highly innovative, convenient and universal mechanism for attracting and engaging charitable donations from over 70 million AT&T Wireless cell phones without entering an SMS text, credit card or user specific information. This unique service integrates Abbreviated Dialing Code (ADC) into its platform, thereby enhancing the ways in which charitable organizations promote, generate and collect donations from the general public. http://www.mycharitycall.com
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best global wireless coverage of any carrier, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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